Marketing In A Box Campaign
During my 4 year employment with Kisco Senior Living, I worked as a Senior Graphic Designer in their Marketing Department where I was responsible for creating and producing all printed collateral marketing materials.
My duties at Kisco included designing, producing and shipping marketing materials to 27 retirement communities throughout the U.S. that were owned and managed by Kisco Senior Living. I worked closely with outside vendors to produce and publish materials such as flyers, postcards, newspaper ads, posters and large banners.
--For a more detailed look: Product Catalog Sheet
This campaign was developed as an outreach marketing tool to be used by sales and onsite marketing staff. The campaign theme was a music based concept and included the tagline “Compose a lifestyle worth noting!”. It demonstrated how our residents and prospects had a large selection of services and amenities from which to choose. The kit included a 2-sided catalog sheet and a video DVD demonstrating how to use the kit. The catalog listed all of the products available for purchase by the onsite marketing staff which could be placed in the box for business outreach. I designed an printed all cards, covers, lables and catalog sheets.
Above is a photo of a closed outreach box. To see a more detailed version, click here: Closed Outreach Box
Above is an open kit displaying content. To see a more detailed version, click here: Open Outreach Box
To view a complete set of my artwork, please visit my online Flickr Portfolio site:
Click to return to the Portfolio Page