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Earls Fine Art Composite Image

GMC Black History Website

From the year 1999 to 2000, I worked as the Manager of Creative Services for the The Wimbley Group Incorporated, Advertising Agency (Now defunct). I worked with the creative team to put together an entire “The Real McCoy” campaign for the African American Market. You can view a 30 second television commercial as well as print campaign video below.

This campaign was based upon African American achievements throughout history. The total campaign included print work and a nationally televised commercial which aired on national black owned television stations and publications. I was responsible for creating all the graphics, content and coding for a website presented to General Motor’s Chief Executives. I also assisted in the development and execution of most printed materials and concepts.

To see a limited working version of the website presented, please click on this link: -- GMC Black History Website --

About Website

This website was a prototype for a special Black History promotion to be used by General Motor's GMC division as an outreach to their African American market. The purpose of this website was to educate and inspire potential buyers within the minority demographic about African American history and their line of trucks. This website was a part of a complete campaign called "The Real McCoy" which included print and broadcast media. -- GMC Black History Web --

GMC Website Homepage Thumbnail

Here is a screen shot of the Famous People in History Profile Page.

GMC Dealers Page Thumbnail

This is a screen shot of the Find Dealers Page.

To view a complete set of my artwork, please visit my online Flickr Portfolio site:

Click to return to the Portfolio Page.